Live Company Group PLC’s (LON:LVCG) profits will be “heavily weighted” to the second half of the year said chairman David Ciclitira.

The children’s entertainment group said it has already secured sales of live shows including 63 BRICKLIVE events totalling £4.8mln for the full year, and that there are still £0.4mln of contracts lined up to be signed “in the near-term”.

Costs of integrating Bright Bricks meant the the AIM-listed media company said the loss in the first six months was “in line with expectations”, as profit dropped from £116,000 in the same period last year.

Live Company said absorbing Bright Bricks had a “significant impact on overheads”, which increased by £500,000 to £1.9mln and helped push the group into an interim loss of £1.1mln (£503,000 profit). 

Bright Bricks was acquired last October last year for £8.5mln and has secured the entertainment group’s brick supply and increased its competitive advantage, meanwhile raising barriers to entry for other firms in brick-based entertainment.

Sales dipped below £2mln from £2.8mln in the first six months of 2018, which Live Company said was because of an “unusually high” sale last year of Animal Paradise in China, which totalled US$0.8m.

Ciclitira said that 2019 has been “a year of significant investment”, and he remained confident about the rest of the year with a “strong” pipeline going into 2020.

Over the past month Live Company has announced high-profile partnerships with Imagine Exhibitions to expand its BRICKLIVE tours in North America and Snowman Enterprises to produce a tour based around the animated movie The Snowman and The Snowdog.

Shares fell by 5% to 40.7p in afternoon trading.