Apple Inc’s (NASDAQ:AAPL) flagship music-streaming service is getting into the retail store background music game by creating hundreds of unique playlists for each client.
Harrods began using Apple Music for Business in its London store a few weeks ago, treating customers to a custom Harrods Apple Music playlist.
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To get there, Apple partnered with PlayNetwork Inc, which provides in-store music and entertainment to retail stores, restaurants and hotels, to operate Apple Music for Business. Apple itself is building hundreds of playlists for its clients, the report said.
The WSJ report also noted that Apple Music for Business has secured 25 accounts in its six months of operation, which will put Apple Music’s muzak in more than 10,000 store locations once fully implemented.
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