Iconic Labs PLC (LON:ICON) told investors it is advancing a new partnership with its fake-news fighting Infotagion service being implemented across Amazon’s Alexa voice assistant platform.

Infotagion was launched to combat fake new amidst the coronavirus outbreak and, via a new partnership with app developer FX Digital, the company is now attempting to promote the technology into a platform that spans some 3bn devices.

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The ‘Infortagion Alexa Skill’ service will seek to provide answers into the voice assistant and it has presently reached the beta phase.

“Infotagion already has an excellent brand and bringing our platform further into people’s homes is a great next step for us and our users,” said John Quinlan, Iconic Labs chief executive.

“The development of this voice skill will be an important weapon in the fight against misinformation around coronavirus and we’re looking forward to hopefully having this approved by Alexa as soon as possible.

“In addition, the company has been approached by a number of potential partners looking to use Iconic Lab’s data, insight, and marketing expertise in related areas to Infotagion.

“These include, both not for profit, and for-profit organisations including universities, enterprise software developers and medical technology companies. The company looks forward to updating the market with the progress of these plans.”