Skinny Tonic has expanded its warehouse space and is planning to launch two new flavours for summer after what one of its founding directors said were “fantastic” sales during the coronavirus lockdown.
Steve Wilkinson told Proactive that due to the soaring demand the company has leased an extra 4000 square feet of warehousing space, which will create an e-commerce hub next to its existing factory.
He added that the company’s products were “number one, two and three for tonic sales” on Amazon and sales on the website remained “very solid” with lots of repeat business.
The company’s website is also seeing plenty of customer interest, while Skinny Tonic has also launched into the Booths supermarket chain. The company’s tertiary brand, Mixer, is also about to launch into 1,000 stores across the UK at the end of June.
While the company’s sales to restaurants and bars have been slowed by the lockdown, Wilkinson said the firm has agreements in place to launch Skinny Tonic in both the Franco Manca and The Real Greek chains once they begin to reopen their doors.
The company has also increased its product range from six to eight products, although another two flavours, Pink Grapefruit and Elderflower, are also scheduled for launch soon taking the range to ten products.
Wilkinson also said the lockdown has allowed the company to “really focus on building the brand” through social media.
“We truly want to engage with our customer…we have a lot of things planned on social media for the next four months”, Wilkinson said.
Looking ahead, Wilkinson said the company is “well placed” to meet an expected upswing in demand when bars and clubs begin to reopen.
“It is a very exciting time”, he added.