What Bango does
The firm works with tech giants such as Google, Amazon, and Microsoft to help them process payments from their mobile customers across their app stores.
Bango also offers insights derived from the data it processes from transactions, allowing businesses to have more visibility on their customers and markets.
What it owns
Bango has two main strands to its business, a payments platform and the Bango Marketplace.
The mobile payments platform allows mobile app store customers to click and buy apps or in-app content and placing the charge on their mobile phone bill.
The company’s app store partners include the Google Play Store, the Amazon Appstore, GALAXY Apps from Samsung, and the Windows 10 and Windows Phone Store from Microsoft.
Bango Marketplace, meanwhile, allows mobile app developers to direct their marketing towards target customers by purchasing data segments gathered through the company’s payment platform.
How it is doing
In June, the company launched a carrier billing option for mobile operator SoftBank Corp than can be used to make purchases from Amazon’s Japanese website. The deal means Bango now powers carrier billing for Amazon’s Japanese website across the country’s three largest mobile operators, SoftBank, NTT Docomo and KDDI.
Bango also made progress in the United Arab Emirates (UAE) after it deployed its payment optimisation technology to help grow the active carrier billing customer base of mobile operator du.
The company has also launched carrier billing routes in the Google Play store for new operators in Asia, Latin America and Africa.
In the year to 31 December, Bango reported that adjusted earnings (EBITDA) had swung to £450,000 from a loss of £870,000 in the prior year while revenues jumped 41% to £9.3mln.
End user spend (EUS) increased to £1.1bn from £0.56bn in 2018, continuing a trend of doubling each year, with the company adding that the coronavirus outbreak could generate higher levels of EUS is users spend more time at home on their mobile devices.
What the boss says: Paul Larbey, CEO
“2019 was a great year for the continual evolution of the Bango Platform. In line with our strategy, once again we doubled End User Spend, but more importantly expanded our market opportunity with the development of our data monetization business.”
“Bango Marketplace is now established and enters 2020 with a strong pipeline.”
“Bango’s ambitious growth plans have delivered profit and, as I look at the opportunities ahead in 2020, my confidence in our ambitions is reinforced by Bango’s unique combination of payments with data-driven intelligence for our customers and partners around the world.”
- EUS growth to be “exponential” in 2020
- More deals expected to close in the first half of 2020
What the broker says
In a note published in June following the SoftBank deal, analysts at Bango’s house broker finnCap retained their 225p target price for the group, saying it should “underpin the drive to increase End User Spend on the Bango network”.
The broker also said the expansion highlighted “impressive progress in the ongoing rollout”.