As governments rally around the world to ensure the global economy gets back on its feet, we have a unique opportunity to provide edutainment to our customers to assist in getting people back out to visit the high streets, shopping centres, zoos and tourist attractions

David Ciclitira, chairman


What Live Company does

Live Company Group PLC (LON:LVCG) holds events that use LEGO bricks to both educate and entertain adults and children through its BRICKLIVE brand.

These range from large BRICKLIVE events that attract hundreds, to smaller cafes that parents and children can enjoy while taking a break from shopping.

Since listing on AIM in December 2017, the Company has been pursuing an aggressive strategy of expansion and brand building that has paid off for the share price.


What it owns

Brick Live Group holds BRICKLIVE, an interactive event that allows people to learn, build and play with LEGO bricks.

Parallel Live is a joint venture with Three Six Zero to hold BRICKLIVE events in the US and Canada.  The joint venture has agreed terms with Live Nation Entertainment to launch events this year. The first was held in Dallas in January.

Bright Bricks, acquired by Live Company last October, is a professional LEGO brick building firm. It makes custom LEGO brick and toy brick creations for clients across the globe including Rolls-Royce, Google, BT, Land Rover, Warner Brothers, LEGO, General Electric, The National Gallery, Maersk and Lufthansa.


How it is doing

In a trading update for the year since mid-January in early March, the firm said it has secured £3.2mln in contracted revenues for the year as well as £1.1mln for 2021.

In its results for the year ended December 31, 2019, delivered in June, the company reported a pre-tax loss of £1.8mln, lower than the £2.1mln loss in the prior year, while revenues increased to £5.4mln from £4.9mln in 2018.

By the end of the year, Live Company said it had secured 12 contracts with zoos across the UK and US for its BRICKLIVE tours, which the company said will form a “key source of recurring revenue”, providing long lead times and good financial visibility.

The firm added that it had also secured multi-year partnerships with four partners for its BRICKLIVE intellectual property, as well as contracting for 60 BRICKLIVE shows and events across the world, which increased to 71 events at the end of the year.

Looking ahead, while the coronavirus pandemic has meant many 2020 tours have been postponed, the company said it had seen “significant inbound enquiry for business improvement districts” for the second half of the year current year and expected addition inquiries and the districts looked to increase footfall and support the recovery of local businesses.


Inflexion points

  • In May, Live Company said the first zoos were beginning to open in Germany, providing it with an opportunity to expand sales in the country
  • In April, the firm secured £250,000 in additional funding to boost its working capital
  • In mid-March, the firm inked an agreement with The Copyrights Group Limited to produce a BRICKLIVE tour themed around the Paddington Bear brand




Blue Sky

The company is planning to increase its presence in the southern hemisphere to maximise the use of assets during the European winter months.