The British Design Fund (BDF) sad entrepreneur and investor Luke Johnson is investing in the fund and will be joining its investment panel.

The fund, which invests in and supports early stage UK-based product and manufacturing firms, said it is also due to close its latest round at the end of July and will be investing in a number of new product businesses, adding that it is still open to additional investors.

WATCH: British Design Fund: Investing in early stage UK-based product and manufacturing firms

“At a time of turmoil in the world’s business community, the fund is committed to recognising and rewarding British creativity and entrepreneurialism”, BDF said.

Aside from his new position on BDF’s investment panel, Johnson is also chairman of private equity house Risk Capital Partners as well as the Gail’s Artisan Bakery chain. He also serves on the board of Brompton Cycles.

“I believe this is a real moment in time to invest in well-designed British products and the Fund is very clear about this focus. The fund’s combination of purpose and a desire to enable the future success of businesses is very attractive”, Johnson said in a statement.

“We are delighted to have Luke on board. He brings years of experience and expertise and the team are looking forward to working with him. Luke’s support will be invaluable for the future and development of the BDF’’, added BDF director David Motum.