As governments rally around the world to ensure the global economy gets back on its feet, we have a unique opportunity to provide edutainment to our customers to assist in getting people back out to visit the high streets, shopping centres, zoos and tourist attractions

David Ciclitira, chairman


What Live Company does

Live Company Group PLC (LON:LVCG) holds events that use LEGO bricks to both educate and entertain adults and children through its BRICKLIVE brand.

These range from large BRICKLIVE events that attract hundreds, to smaller cafes that parents and children can enjoy while taking a break from shopping.

Since listing on AIM in December 2017, the Company has been pursuing an aggressive strategy of expansion and brand building that has paid off for the share price.


What it owns

Brick Live Group holds BRICKLIVE, an interactive event that allows people to learn, build and play with LEGO bricks.

Parallel Live is a joint venture with Three Six Zero to hold BRICKLIVE events in the US and Canada.  The joint venture has agreed terms with Live Nation Entertainment to launch events this year. The first was held in Dallas in January.

Bright Bricks, acquired by Live Company last October, is a professional LEGO brick building firm. It makes custom LEGO brick and toy brick creations for clients across the globe including Rolls-Royce, Google, BT, Land Rover, Warner Brothers, LEGO, General Electric, The National Gallery, Maersk and Lufthansa.


How it is doing

In October it launched its biggest tour yet: based around the King Tutankhamun ‘Treasures of the Golden Pharaoh’, it will be launched in summer 2021 and will tour the globe to coincide with the 100th anniversary of the discovery of King Tutankhamun’s tomb in November 1922.

In September the company said it began to build new properties for significant demand that is anticipated in 2021 and it continues to work with its key partners.

Revenues were starting to return during the third quarter and the fourth quarter is expected to be stronger.

Only one event was cancelled because of the pandemic and a total of 23 events originally scheduled in 2020 have been postponed, to happen either later in 2020 or in 2021.

Revenue for the six months ended June 30, amounted to £1mln, with £600,000 generated in the first quarter against £700,000 in Q1 2019, and £400,000 coming in the second versus £1.3mln in Q2 2019. The firm reported a £5.37mln loss for the period, compared to a £1.07mln loss in the same period a year ago.


What the boss says: David Ciclitira, chairman

“This is the most exciting build that Bricklive has undertaken to date consisting of 45 models – many with live motion features – it is a completely immersive experience.” 

“In 1970 one and a half million people saw the King Tutankhamun exhibition at the British Museum (including my younger self) and the current tour of 60 of the most well-known artefacts has been a complete sell-out.”

“Our new tour will allow more of the world to experience the wonders of this slice of history all be it in toy brick format. We have received significant interest to our pre-launch information and look forward to announcing a full schedule in due course.”




Inflexion points

  • Launch of BRICKLIVE Tutankhamun tour
  • Paddington Bear to be showcased at White Rose Shopping Centre in Leeds
  • Tours in Israel, Korea