SDG ‘The Skinny Drinks Group’ (PRIVATE:SKTON), the company behind the first zero-calorie, zero sugar, and 100% natural mixer to launch nationwide in the UK, has been included in the list of InnoBev Awards Finalists for 2021.
The company, which changed its name from Skinny Tonic earlier this month, noted that the winners will be announced on Tuesday, May 11, in a virtual awards ceremony during the 2021 UK Soft Drinks Conference.
READ: Skinny Tonic changes name to SDG – ‘The Skinny Drinks Group’ – and appoints new Head of Marketing
The fifth of these annual awards, which celebrate the best in innovation across the global soft drinks industry, is organised by food and drink experts Zenith Global. This year’s awards attracted a record 180 entries worldwide across 13 award categories, SDG noted.
Steve Wilkinson, SDG co-founder and COO commented: ‘ We are thrilled to be announced as finalists at this prestigious event and delighted to be up against such distinguished companies in the final.
“We look forward to the UK soft drinks conference on 11th of May. Good luck to all our fellow finalists ’
The finalists and winners have been selected by an eminent panel of independent judges representing all corners of the global industry, the company added.
“We are witnessing a new wave of innovation this year,” commented Zenith Global chairman Richard Hall.
The awards list are:
Best New Brand
- GEMELLii Drinks GmbH – GEMELLii Drinks
- InnoBev Ltd – BioLift
- Skinny Drinks Group – Skinny Tonic
- The Naked Collective – Mude
- Vitalize Labs LLC dba EBOOST – SUPER FUEL
Best Brand Extension
- Capri Sun AG – Capri-Sun Bubbles
- Nestlé – NESCAFE NATIV Cascara
- San Pellegrino Essenza – Ball Beverage Packaging EMEA
- Skinny Drinks Group – Emoji DRNK
- The Coca-Cola Company – Simply Almond
In other news, SDG also announced the introduction of a new brand flavour – Blueberry.
The company said that by blending the soft bitterness of quinine with juicy blueberries and Staffordshire spring water, it has created a delicious blueberry tonic water with zero calories, zero sugar and nothing artificial.
This unique flavour is an interesting yet delightful twist on the traditional tonic water, it added.